Privacy Policy

Last updated: April 1, 2025

MagicWeather is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services.

1. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

  • Create an account
  • Sign up for our newsletter
  • Contact our customer support
  • Participate in promotions or surveys
  • Post comments or reviews

This information may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Payment information (for premium subscribers)

As a weather service, we collect and process location data to provide you with relevant weather forecasts and alerts. This includes:

  • Precise geolocation data (with your permission)
  • Cities or locations you search for
  • Locations you save to your favorites

You can control location permissions through your device settings. Note that disabling location services may affect our ability to provide accurate weather information for your current location.

We automatically collect certain information about your device and how you interact with our Services:

  • Device type, model, and operating system
  • Browser type and version
  • IP address
  • Time zone and language settings
  • App usage statistics
  • Referring and exit pages
  • Date and time of your visits

We use cookies and similar tracking technologies to collect and store information about your preferences and how you interact with our Services:

  • Essential cookies: Required for the basic functionality of our Services
  • Preference cookies: Remember your settings and preferences
  • Analytics cookies: Help us understand how users interact with our Services
  • Marketing cookies: Track your browsing habits to enable personalized ads

You can manage your cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Services.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Deliver personalized weather forecasts and alerts
  • Process transactions and manage your account
  • Respond to your comments, questions, and requests
  • Send you technical notices, updates, security alerts, and support messages
  • Communicate with you about products, services, offers, and events
  • Monitor and analyze trends, usage, and activities
  • Detect, prevent, and address fraud and other illegal activities
  • Enhance the safety and security of our Services
  • Comply with our legal obligations

3. How We Share Your Information

We may share your information with the following categories of third parties:

  • Service providers: Companies that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service
  • Business partners: Third parties with whom we may offer joint promotions or products
  • Advertising partners: Third-party advertising companies that may use your information to provide you with targeted advertisements
  • Analytics providers: Companies that help us analyze how our Services are used
  • Legal authorities: Law enforcement, government agencies, or authorized third parties when required by law or to protect our rights

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need to use your information, we will take reasonable steps to remove it from our systems and records or take steps to anonymize it.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request the deletion of your personal information
  • Restriction: Request that we restrict the processing of your information
  • Portability: Request a copy of your information in a structured, electronic format
  • Objection: Object to our processing of your information
  • Withdraw consent: Withdraw your consent at any time (where processing is based on consent)

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

7. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can delete such information.

8. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the one in which you reside. When we transfer your information to other countries, we will protect it as described in this Privacy Policy and in accordance with applicable data protection laws.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Address: 123 Weather Lane, Cloud City, CC 10101

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). For more information about these rights, please see our California Privacy Notice, available upon request.

12. EU/EEA and UK Privacy Rights

If you are located in the European Union (EU), European Economic Area (EEA), or the United Kingdom (UK), you have certain rights under the General Data Protection Regulation (GDPR) and the UK Data Protection Act. For more information about these rights and our compliance with these regulations, please see our EU/UK Privacy Notice, available upon request.